brand strategy | Rachel Lee

5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand

You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?

The Secret to Keeping Your Brand "Fresh"

You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?

How Much of Your Brand Can You Outsource?

This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?

How Vulnerability Could Save Your Brand

"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?

I’m Not Getting Engagement on My Content — How Do I Fix It?

There’s nothing more frustrating than pouring your heart and soul into a post… just to be met with a cricket reception...

Struggling With Consistency? Read This!

On days when you're just not "feeling it", it's important to set up a system that you can fall back on to show up consistently...

The Ultimate Branding Checklist to Building a Kickass Brand!

Here's a 10-step branding checklist of what you need to build a brand that stands out, connections with your audience & feels like YOU!