Rachel Lee
5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand
You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
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Rachel Lee
- Jul 17
- 4 min
How Much of Your Brand Can You Outsource?
This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?
Rachel Lee
- Jul 2
- 2 min
How Vulnerability Could Save Your Brand
"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?
Rachel Lee
- Jun 19
- 3 min
3-Step DIY Brand Audit — How to Tell if Your Brand "Fits" You
Sometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?
Rachel Lee
- May 22
- 3 min
What is Personal Branding? Is it Right for You?
A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...
Rachel Lee
- May 1
- 3 min
How Do You Shake Imposter Syndrome?
Imposter Syndrome happens when there's a discrepancy between how you're feeling, and how you choose to put yourself out in the world...
Rachel Lee
- Apr 22
- 3 min
How to Figure Out Your Brand "Vibe" in 3 Easy Steps
Not sure how people see you and your brand, and how you should present it? Here's an easy 3-step process you can follow to figure that out!
Rachel Lee
- Apr 10
- 3 min
Personal Branding VS. Business Branding — What's Right for You?
Business brands are built for scale while personal brands are built for intimacy. There's no right or wrong answer, but it's important to...