Rachel LeeMar 55 minBrand Strategy3 Things You Need to Know BEFORE You Hire Someone to do Your BrandingMost business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!
Rachel LeeFeb 187 minBrand MessagingHow Do You Narrow Your Target Audience (Without Limiting Your Opportunities)?Every business needs to have a clear idea of who they're serving. The more specific, the better! Here's how to define that for yourself...
Rachel LeeFeb 14 minBrand MessagingWhat Are Your Brand Values? Here's How to Find Them!Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.
Rachel LeeJan 153 minBrand StrategyHow Do You Know When It's Time to Rebrand?You know your brand needs to change when the way it looks & feels is misaligned with the vision you have for it it in your head.
Rachel LeeDec 16, 20225 minBranding 101Is it Bad to Use Templates for Your Branding?Templates are meant to help you save time, NOT stand out. They're made for convenience and don't substitute a professional brand setup.
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