Rachel LeeFeb 187 minBrand MessagingHow Do You Narrow Your Target Audience (Without Limiting Your Opportunities)?Every business needs to have a clear idea of who they're serving. The more specific, the better! Here's how to define that for yourself...
Rachel LeeJan 314 minBrand MessagingWhat Are Your Brand Values? Here's How to Find Them!Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.
Rachel LeeDec 4, 20224 minBrand Messaging5 Reasons Why You're Not Attracting the Right ClientsThere's a huge difference between attracting any random client, and attracting the RIGHT clients. But how do you do that?
Rachel LeeOct 16, 20226 minBrand Messaging4 Easy Tips to Simplifying Your MessageThere's nothing worse than trying to explain what you do to someone and having them NOT get it. Here are 4 tips to help you out with that...
Rachel LeeSep 25, 20223 minBrand MessagingThe Reason Why Your "Title" Doesn't Sound RightHow do you find the right words to describe who you are and what you do? It goes down to your labels and titles...
Rachel LeeJul 2, 20222 minBrand StrategyHow Vulnerability Could Save Your Brand"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?
Rachel LeeJun 19, 20223 minBranding 1013-Step DIY Brand Audit — How to Tell if Your Brand "Fits" YouSometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?
Rachel LeeMay 1, 20224 minBrand MessagingHow Do You Shake Imposter Syndrome?Imposter Syndrome happens when there's a discrepancy between how you're feeling, and how you choose to put yourself out in the world...
Rachel LeeApr 17, 20225 minBranding 101The Ultimate Branding Checklist to Building a Kickass Brand!Here's a 10-step branding checklist of what you need to build a brand that stands out, connections with your audience & feels like YOU!