Brand Messaging

Rachel Lee

How Do You Narrow Your Target Audience (Without Limiting Your Opportunities)?

Every business needs to have a clear idea of who they're serving. The more specific, the better! Here's how to define that for yourself...

Rachel Lee

What Are Your Brand Values? Here's How to Find Them!

Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.

Rachel Lee

5 Reasons Why You're Not Attracting the Right Clients

There's a huge difference between attracting any random client, and attracting the RIGHT clients. But how do you do that?

Rachel Lee

4 Easy Tips to Simplifying Your Message

There's nothing worse than trying to explain what you do to someone and having them NOT get it. Here are 4 tips to help you out with that...

Rachel Lee

The Reason Why Your "Title" Doesn't Sound Right

How do you find the right words to describe who you are and what you do? It goes down to your labels and titles...

Rachel Lee

How Vulnerability Could Save Your Brand

"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?

Rachel Lee

3-Step DIY Brand Audit — How to Tell if Your Brand "Fits" You

Sometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?

Rachel Lee

How Do You Shake Imposter Syndrome?

Imposter Syndrome happens when there's a discrepancy between how you're feeling, and how you choose to put yourself out in the world...

Rachel Lee

The Ultimate Branding Checklist to Building a Kickass Brand!

Here's a 10-step branding checklist of what you need to build a brand that stands out, connections with your audience & feels like YOU!

The Diary of an Art Kid that Learned How to do Business ✏️