Rachel Lee
3 Things You Need to Know BEFORE You Hire Someone to do Your Branding
Most business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!
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Rachel Lee
- Feb 18
- 7 min
How Do You Narrow Your Target Audience (Without Limiting Your Opportunities)?
Every business needs to have a clear idea of who they're serving. The more specific, the better! Here's how to define that for yourself...
Rachel Lee
- Feb 1
- 4 min
What Are Your Brand Values? Here's How to Find Them!
Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.
Rachel Lee
- Jan 15
- 3 min
How Do You Know When It's Time to Rebrand?
You know your brand needs to change when the way it looks & feels is misaligned with the vision you have for it it in your head.
Rachel Lee
- Dec 4, 2022
- 4 min
5 Reasons Why You're Not Attracting the Right Clients
There's a huge difference between attracting any random client, and attracting the RIGHT clients. But how do you do that?
Rachel Lee
- Nov 20, 2022
- 5 min
5 Tips to Optimizing Your Website for 2023
A website is the best way to communicate everything you do at a glance because it helps you deliver your message directly to your customers!
Rachel Lee
- Aug 14, 2022
- 5 min
5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand
You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
Rachel Lee
- Jul 31, 2022
- 3 min
The Secret to Keeping Your Brand "Fresh"
You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?
Rachel Lee
- Jul 17, 2022
- 4 min
How Much of Your Brand Can You Outsource?
This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?
Rachel Lee
- Jul 2, 2022
- 2 min
How Vulnerability Could Save Your Brand
"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?
The Diary of an Art Kid that Learned How to do Business ✏️
The Diary of an Art Kid that Learned How to do Business ✏️
The Diary of an Art Kid that Learned How to do Business ✏️
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