Rachel LeeApr 164 minDiary EntryI hate creating "content". 🙄Have you ever gotten so bored with your own content that you've wanted to just stop making it? That's a sign you need to change something!
Rachel LeeMar 55 minBrand Strategy3 Things You Need to Know BEFORE You Hire Someone to do Your BrandingMost business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!
Rachel LeeFeb 187 minBrand MessagingHow Do You Narrow Your Target Audience (Without Limiting Your Opportunities)?Every business needs to have a clear idea of who they're serving. The more specific, the better! Here's how to define that for yourself...
Rachel LeeFeb 14 minBrand MessagingWhat Are Your Brand Values? Here's How to Find Them!Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.
Rachel LeeJan 153 minBrand StrategyHow Do You Know When It's Time to Rebrand?You know your brand needs to change when the way it looks & feels is misaligned with the vision you have for it it in your head.
Rachel LeeDec 4, 20224 minBrand Messaging5 Reasons Why You're Not Attracting the Right ClientsThere's a huge difference between attracting any random client, and attracting the RIGHT clients. But how do you do that?
Rachel LeeNov 20, 20225 minBrand Strategy5 Tips to Optimizing Your Website for 2023A website is the best way to communicate everything you do at a glance because it helps you deliver your message directly to your customers!
Rachel LeeAug 14, 20225 minBranding 1015 Reasons Why Having "Just" a Logo Isn't Enough for Your BrandYou've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
Rachel LeeJul 31, 20223 minBrand StrategyThe Secret to Keeping Your Brand "Fresh"You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?
Rachel LeeJul 17, 20224 minBrand StrategyHow Much of Your Brand Can You Outsource?This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?