Rachel LeeMar 55 minBrand Strategy3 Things You Need to Know BEFORE You Hire Someone to do Your BrandingMost business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!
Rachel LeeDec 16, 20225 minBranding 101Is it Bad to Use Templates for Your Branding?Templates are meant to help you save time, NOT stand out. They're made for convenience and don't substitute a professional brand setup.
Rachel LeeAug 14, 20225 minBranding 1015 Reasons Why Having "Just" a Logo Isn't Enough for Your BrandYou've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
Rachel LeeJun 19, 20223 minBranding 1013-Step DIY Brand Audit — How to Tell if Your Brand "Fits" YouSometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?
Rachel LeeMay 22, 20223 minBranding 101What is Personal Branding? Is it Right for You?A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...
Rachel LeeApr 17, 20225 minBranding 101The Ultimate Branding Checklist to Building a Kickass Brand!Here's a 10-step branding checklist of what you need to build a brand that stands out, connections with your audience & feels like YOU!
Rachel LeeApr 10, 20223 minBranding 101Personal Branding VS. Business Branding — What's Right for You?Business brands are built for scale while personal brands are built for intimacy. There's no right or wrong answer, but it's important to...
Rachel LeeApr 2, 20223 minBranding 101When's the Best Time to Work on Your Branding?There's 2 points in your business when you would want to work on your branding: At the very beginning, or at the mid-point when...
Rachel LeeMar 22, 20223 minBranding 101What is "Branding"?While most people think of branding as a cheap marketing gimmick, branding is actually SO much more than that...