Branding 101

Rachel Lee

3 Things You Need to Know BEFORE You Hire Someone to do Your Branding

Most business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!

Rachel Lee

Is it Bad to Use Templates for Your Branding?

Templates are meant to help you save time, NOT stand out. They're made for convenience and don't substitute a professional brand setup.

Rachel Lee

5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand

You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?

Rachel Lee

3-Step DIY Brand Audit — How to Tell if Your Brand "Fits" You

Sometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?

Rachel Lee

What is Personal Branding? Is it Right for You?

A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...

Rachel Lee

The Ultimate Branding Checklist to Building a Kickass Brand!

Here's a 10-step branding checklist of what you need to build a brand that stands out, connections with your audience & feels like YOU!

Rachel Lee

Personal Branding VS. Business Branding — What's Right for You?

Business brands are built for scale while personal brands are built for intimacy. There's no right or wrong answer, but it's important to...

Rachel Lee

When's the Best Time to Work on Your Branding?

There's 2 points in your business when you would want to work on your branding: At the very beginning, or at the mid-point when...

Rachel Lee

What is "Branding"?

While most people think of branding as a cheap marketing gimmick, branding is actually SO much more than that...

The Diary of an Art Kid that Learned How to do Business ✏️