Rachel LeeJan 153 minBrand StrategyHow Do You Know When It's Time to Rebrand?You know your brand needs to change when the way it looks & feels is misaligned with the vision you have for it it in your head.
Rachel LeeDec 4, 20224 minBrand Messaging5 Reasons Why You're Not Attracting the Right ClientsThere's a huge difference between attracting any random client, and attracting the RIGHT clients. But how do you do that?
Rachel LeeJul 31, 20223 minBrand StrategyThe Secret to Keeping Your Brand "Fresh"You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?
Rachel LeeJul 2, 20222 minBrand StrategyHow Vulnerability Could Save Your Brand"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?
Rachel LeeJun 19, 20223 minBranding 1013-Step DIY Brand Audit — How to Tell if Your Brand "Fits" YouSometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?