business branding | Rachel Lee

Rachel Lee

What Are Your Brand Values? Here's How to Find Them!

Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.

Rachel Lee

5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand

You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?

Rachel Lee

How Much of Your Brand Can You Outsource?

This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?

Rachel Lee

What is Personal Branding? Is it Right for You?

A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...

Rachel Lee

Personal Branding VS. Business Branding — What's Right for You?

Business brands are built for scale while personal brands are built for intimacy. There's no right or wrong answer, but it's important to...

The Diary of an Art Kid that Learned How to do Business ✏️