consistency | Rachel Lee

Rachel Lee

Who are you when no one's watching? 👀

People used to create things because it made them happy — now people create things for views & likes. How do we find a good balance?

Rachel Lee

3 Things You Need to Know BEFORE You Hire Someone to do Your Branding

Most business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!

Rachel Lee

What Are Your Brand Values? Here's How to Find Them!

Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.

Rachel Lee

How Do You Know When It's Time to Rebrand?

You know your brand needs to change when the way it looks & feels is misaligned with the vision you have for it it in your head.

Rachel Lee

Is it Bad to Use Templates for Your Branding?

Templates are meant to help you save time, NOT stand out. They're made for convenience and don't substitute a professional brand setup.

Rachel Lee

5 Tips to Optimizing Your Website for 2023

A website is the best way to communicate everything you do at a glance because it helps you deliver your message directly to your customers!

Rachel Lee

5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand

You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?

Rachel Lee

The Secret to Keeping Your Brand "Fresh"

You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?

Rachel Lee

Struggling With Consistency? Read This!

On days when you're just not "feeling it", it's important to set up a system that you can fall back on to show up consistently...

The Diary of an Art Kid that Learned How to do Business ✏️