Rachel LeeApr 302 minDiary EntryWho are you when no one's watching? 👀People used to create things because it made them happy — now people create things for views & likes. How do we find a good balance?
Rachel LeeApr 164 minDiary EntryI hate creating "content". 🙄Have you ever gotten so bored with your own content that you've wanted to just stop making it? That's a sign you need to change something!
Rachel LeeFeb 14 minBrand MessagingWhat Are Your Brand Values? Here's How to Find Them!Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.
Rachel LeeDec 16, 20225 minBranding 101Is it Bad to Use Templates for Your Branding?Templates are meant to help you save time, NOT stand out. They're made for convenience and don't substitute a professional brand setup.
Rachel LeeJul 31, 20223 minBrand StrategyThe Secret to Keeping Your Brand "Fresh"You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?
Rachel LeeJul 17, 20224 minBrand StrategyHow Much of Your Brand Can You Outsource?This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?
Rachel LeeJul 2, 20222 minBrand StrategyHow Vulnerability Could Save Your Brand"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?
Rachel LeeJun 5, 20225 minBrand StrategyI’m Not Getting Engagement on My Content — How Do I Fix It?There’s nothing more frustrating than pouring your heart and soul into a post… just to be met with a cricket reception...
Rachel LeeMay 14, 20223 minBrand StrategyStruggling With Consistency? Read This!On days when you're just not "feeling it", it's important to set up a system that you can fall back on to show up consistently...