Rachel Lee
3 Things You Need to Know BEFORE You Hire Someone to do Your Branding
Most business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!
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Rachel Lee
- Feb 18
- 7 min
How Do You Narrow Your Target Audience (Without Limiting Your Opportunities)?
Every business needs to have a clear idea of who they're serving. The more specific, the better! Here's how to define that for yourself...
Rachel Lee
- Feb 1
- 4 min
What Are Your Brand Values? Here's How to Find Them!
Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.
Rachel Lee
- Jan 15
- 3 min
How Do You Know When It's Time to Rebrand?
You know your brand needs to change when the way it looks & feels is misaligned with the vision you have for it it in your head.
Rachel Lee
- Aug 14, 2022
- 5 min
5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand
You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
Rachel Lee
- Jul 31, 2022
- 3 min
The Secret to Keeping Your Brand "Fresh"
You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?
Rachel Lee
- Jul 17, 2022
- 4 min
How Much of Your Brand Can You Outsource?
This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?
Rachel Lee
- Jun 19, 2022
- 3 min
3-Step DIY Brand Audit — How to Tell if Your Brand "Fits" You
Sometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?
Rachel Lee
- May 22, 2022
- 3 min
What is Personal Branding? Is it Right for You?
A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...
Rachel Lee
- May 1, 2022
- 4 min
How Do You Shake Imposter Syndrome?
Imposter Syndrome happens when there's a discrepancy between how you're feeling, and how you choose to put yourself out in the world...
The Diary of an Art Kid that Learned How to do Business ✏️
The Diary of an Art Kid that Learned How to do Business ✏️
The Diary of an Art Kid that Learned How to do Business ✏️
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