Rachel Lee
Who are you when no one's watching? 👀
People used to create things because it made them happy — now people create things for views & likes. How do we find a good balance?
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Rachel Lee
- Mar 5
- 5 min
3 Things You Need to Know BEFORE You Hire Someone to do Your Branding
Most business owners run into unexpected surprises when they hire help to get their brand set up. Here's how you can avoid all that hassle!
Rachel Lee
- Feb 1
- 4 min
What Are Your Brand Values? Here's How to Find Them!
Brand values (or pillars) refers to the set of beliefs or qualities that your brand is all about, and they form the backbone of your brand.
Rachel Lee
- Oct 16, 2022
- 6 min
4 Easy Tips to Simplifying Your Message
There's nothing worse than trying to explain what you do to someone and having them NOT get it. Here are 4 tips to help you out with that...
Rachel Lee
- Sep 25, 2022
- 3 min
The Reason Why Your "Title" Doesn't Sound Right
How do you find the right words to describe who you are and what you do? It goes down to your labels and titles...
Rachel Lee
- Aug 14, 2022
- 5 min
5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand
You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
Rachel Lee
- Jul 17, 2022
- 4 min
How Much of Your Brand Can You Outsource?
This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?
Rachel Lee
- Jul 2, 2022
- 2 min
How Vulnerability Could Save Your Brand
"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?
Rachel Lee
- Jun 19, 2022
- 3 min
3-Step DIY Brand Audit — How to Tell if Your Brand "Fits" You
Sometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?
Rachel Lee
- May 22, 2022
- 3 min
What is Personal Branding? Is it Right for You?
A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...
The Diary of an Art Kid that Learned How to do Business ✏️
The Diary of an Art Kid that Learned How to do Business ✏️
The Diary of an Art Kid that Learned How to do Business ✏️
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