Rachel LeeApr 302 minDiary EntryWho are you when no one's watching? 👀People used to create things because it made them happy — now people create things for views & likes. How do we find a good balance?
Rachel LeeSep 25, 20223 minBrand MessagingThe Reason Why Your "Title" Doesn't Sound RightHow do you find the right words to describe who you are and what you do? It goes down to your labels and titles...
Rachel LeeAug 14, 20225 minBranding 1015 Reasons Why Having "Just" a Logo Isn't Enough for Your BrandYou've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
Rachel LeeJul 17, 20224 minBrand StrategyHow Much of Your Brand Can You Outsource?This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?
Rachel LeeJul 2, 20222 minBrand StrategyHow Vulnerability Could Save Your Brand"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?
Rachel LeeJun 19, 20223 minBranding 1013-Step DIY Brand Audit — How to Tell if Your Brand "Fits" YouSometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?
Rachel LeeMay 22, 20223 minBranding 101What is Personal Branding? Is it Right for You?A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...
Rachel LeeMay 1, 20224 minBrand MessagingHow Do You Shake Imposter Syndrome?Imposter Syndrome happens when there's a discrepancy between how you're feeling, and how you choose to put yourself out in the world...
Rachel LeeApr 22, 20223 minBrand VisualsHow to Figure Out Your Brand "Vibe" in 3 Easy StepsNot sure how people see you and your brand, and how you should present it? Here's an easy 3-step process you can follow to figure that out!
Rachel LeeApr 10, 20223 minBranding 101Personal Branding VS. Business Branding — What's Right for You?Business brands are built for scale while personal brands are built for intimacy. There's no right or wrong answer, but it's important to...