Rachel LeeJan 153 minBrand StrategyHow Do You Know When It's Time to Rebrand?You know your brand needs to change when the way it looks & feels is misaligned with the vision you have for it it in your head.
Rachel LeeDec 16, 20225 minBranding 101Is it Bad to Use Templates for Your Branding?Templates are meant to help you save time, NOT stand out. They're made for convenience and don't substitute a professional brand setup.
Rachel LeeDec 4, 20224 minBrand Messaging5 Reasons Why You're Not Attracting the Right ClientsThere's a huge difference between attracting any random client, and attracting the RIGHT clients. But how do you do that?
Rachel LeeNov 20, 20225 minBrand Strategy5 Tips to Optimizing Your Website for 2023A website is the best way to communicate everything you do at a glance because it helps you deliver your message directly to your customers!
Rachel LeeAug 14, 20225 minBranding 1015 Reasons Why Having "Just" a Logo Isn't Enough for Your BrandYou've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?
Rachel LeeJul 31, 20223 minBrand StrategyThe Secret to Keeping Your Brand "Fresh"You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?
Rachel LeeJul 17, 20224 minBrand StrategyHow Much of Your Brand Can You Outsource?This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?
Rachel LeeJun 19, 20223 minBranding 1013-Step DIY Brand Audit — How to Tell if Your Brand "Fits" YouSometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?
Rachel LeeMay 22, 20223 minBranding 101What is Personal Branding? Is it Right for You?A personal brand is the customer-facing identity that a person uses to market themselves and build rapport with their audience...
Rachel LeeMay 1, 20224 minBrand MessagingHow Do You Shake Imposter Syndrome?Imposter Syndrome happens when there's a discrepancy between how you're feeling, and how you choose to put yourself out in the world...