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Hey, I'm Rachel!

I’m a personal brand strategist on a mission to help entrepreneurs who are the face of their business build a kickass personal brand that tells your story and says everything about you in a glance. I also happen to be a designer, digital artist, and huge cat lover ;)

Hey, I'm Rachel!

I’m a personal brand strategist on a mission to help entrepreneurs who are the face of their business build a kickass personal brand that tells your story and says everything about you in a glance. I also happen to be a designer, digital artist, and huge cat lover ;)

I kept being bombarded by all sorts of messages about what I needed to “do”, “have”, or “be like” in order to run a successful business, and I ended up copying people to the point where I didn’t even recognize myself anymore. Sound familiar?

Not surprisingly, the end result was that I looked & sounded like everyone else, the clients that I attracted were ALWAYS “penny-pinchers” who were looking for a quick fix, and I felt completely out of integrity with myself.

Fast forward a few years, I got to a breaking point where I just felt TIRED of being so scattered in the way I showed up & presented myself. I realized that this whole time I had been hiding behind my business brand and that it wasn’t really serving me as a “team of one”. My clients wanted to see my face and actually connect with me… but I had kept pushing that away for the sake of looking “bigger” than I actually am.

I grew up in a Chinese-Canadian family and spent most of my earlier years being labelled as the “tomboy art kid”. I studied design in art school, and thought that all I EVER wanted was to become a graphic designer. Unfortunately, the universe had different plans. I actually ended up hating my dream job and quitting at the start of 2019 to start up my own creative freelance agency and help business owners with their visual branding.

And to be completely honest… my first year of business was an entire sh*tshow.

Fast forward a few years, I got to a breaking point where I just felt TIRED of being so scattered in the way I showed up & presented myself. I realized that this whole time I had been hiding behind my business brand and that it wasn’t really serving me as a “team of one”. My clients wanted to see my face and actually connect with me… but I had kept pushing that away for the sake of looking “bigger” than I actually am.

Here's a little about me...

I grew up in a Chinese-Canadian family and spent most of my earlier years being labelled as the “tomboy art kid”. I studied design in art school, and thought that all I EVER wanted was to become a graphic designer. Unfortunately, the universe had different plans. I actually ended up hating my dream job and quitting at the start of 2019 to start up my own creative freelance agency and help business owners with their visual branding.

And to be completely honest… my first year of business was an entire sh*tshow.

It wasn’t until I let that go and completely reworked my own personal brand that I started to actually see results for my business — because it turns out that we all have something pre-built into us that automatically sets us apart from our competition… our identity as a PERSON!

So I’ve made it my personal mission to help people discover that secret sauce for themselves, build a personal brand that actually looks & feels like them, and FINALLY ditch the “comparison game” that keeps us from attracting dream customers who love us for WHO we are rather than just what we do!

I kept being bombarded by all sorts of messages about what I needed to “do”, “have”, or “be like” in order to run a successful business, and I ended up copying people to the point where I didn’t even recognize myself anymore. Sound familiar?

Not surprisingly, the end result was that I looked & sounded like everyone else, the clients that I attracted were ALWAYS “penny-pinchers” who were looking for a quick fix, and I felt completely out of integrity with myself.

It wasn’t until I let that go and completely reworked my own personal brand that I started to actually see results for my business — because it turns out that we all have something pre-built into us that automatically sets us apart from our competition… our identity as a PERSON!

So I’ve made it my personal mission to help people discover that secret sauce for themselves, build a personal brand that actually looks & feels like them, and FINALLY ditch the “comparison game” that keeps us from attracting dream customers who love us for WHO we are rather than just what we do!

Here's a little about me...

I grew up in a Chinese-Canadian family and spent most of my earlier years being labelled as the “tomboy art kid”. I studied design in art school, and thought that all I EVER wanted was to become a graphic designer. Unfortunately, the universe had different plans. I actually ended up hating my dream job and quitting at the start of 2019 to start up my own creative freelance agency and help business owners with their visual branding.

And to be completely honest… my first year of business was an entire sh*tshow.

I kept being bombarded by all sorts of messages about what I needed to “do”, “have”, or “be like” in order to run a successful business, and I ended up copying people to the point where I didn’t even recognize myself anymore. Sound familiar?

Not surprisingly, the end result was that I looked & sounded like everyone else, the clients that I attracted were ALWAYS “penny-pinchers” who were looking for a quick fix, and I felt completely out of integrity with myself.

Fast forward a few years, I got to a breaking point where I just felt TIRED of being so scattered in the way I showed up & presented myself. I realized that this whole time I had been hiding behind my business brand and that it wasn’t really serving me as a “team of one”. My clients wanted to see my face and actually connect with me… but I had kept pushing that away for the sake of looking “bigger” than I actually am.

It wasn’t until I let that go and completely reworked my own personal brand that I started to actually see results for my business — because it turns out that we all have something pre-built into us that automatically sets us apart from our competition… our identity as a PERSON!

So I’ve made it my personal mission to help people discover that secret sauce for themselves, build a personal brand that actually looks & feels like them, and FINALLY ditch the “comparison game” that keeps us from attracting dream customers who love us for WHO we are rather than just what we do!

Here's a little about me...

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So what do I do?

In a nutshell, I help people discover their unique brand formula (i.e. “secret sauce”) and work together with them to build a personal brand that accurately reflects who you are in-person… but in an online space! Sounds easy right? (Pardon my sarcasm)... But it actually CAN be!

I’ve created a “Branding Roadmap” that I take each of my clients through as we build out your personal brand, and it looks something like this:

1. Initial Brand Discovery

A.k.a. The vision of what you’re building

2. Brand Messaging Setup

A.k.a. The core of your brand identity

3. Brand Visuals Setup

A.k.a. Curate your visual “vibe”

4. Social Media Setup

A.k.a. Your connection-based brand presence

5. Website Setup

A.k.a. Your action-based brand presence

While each of these “steps” are available as separate packages, they all build on top of each other to form the bigger picture of your personal brand, (kinda like a lego castle)!

So what do I do?

In a nutshell, I help people discover their unique brand formula (i.e. “secret sauce”) and work together with them to build a personal brand that accurately reflects who you are in-person… but in an online space! Sounds easy right? (Pardon my sarcasm)... But it actually CAN be!

I’ve created a “Branding Roadmap” that I take each of my clients through as we build out your personal brand, and it looks something like this:

1. Initial Brand Discovery

A.k.a. The vision of what you’re building

2. Brand Messaging Setup

A.k.a. The core of your brand identity

3. Brand Visuals Setup

A.k.a. Curate your visual “vibe”

4. Social Media Setup

A.k.a. Your connection-based brand presence

5. Website Setup

A.k.a. Your action-based brand presence

While each of these “steps” are available as separate packages, they all build on top of each other to form the bigger picture of your personal brand, (kinda like a lego castle)!

So what do I do?

In a nutshell, I help people discover their unique brand formula (i.e. “secret sauce”) and work together with them to build a personal brand that accurately reflects who you are in-person… but in an online space! Sounds easy right? (Pardon my sarcasm)... But it actually CAN be!

I’ve created a “Branding Roadmap” that I take each of my clients through as we build out your personal brand, and it looks something like this:

1. Initial Brand Discovery

A.k.a. The vision of what you’re building

2. Brand Messaging Setup

A.k.a. The core of your brand identity

3. Brand Visuals Setup

A.k.a. Curate your visual “vibe”

4. Social Media Setup

A.k.a. Your connection-based brand presence

5. Website Setup

A.k.a. Your action-based brand presence

1. Initial Brand Discovery

A.k.a. The vision of what you’re building

2. Brand Messaging Setup

A.k.a. The core of your brand identity

3. Brand Visuals Setup

A.k.a. Curate your visual “vibe”

4. Social Media Setup

A.k.a. Connection-based brand presence

5. Website Setup

A.k.a. Action-based brand presence

While each of these “steps” are available as separate packages, they all build on top of each other to form the bigger picture of your personal brand, (kinda like a lego castle)!

And here's the cherry on top...

I actually CO-CREATE together with you… meaning that we will be working side-by-side throughout the entire process of getting your personal brand set up. We’ll both have an opportunity to get our hands dirty, and you get to be FULLY involved in every single part of the process! After all, you ARE your brand so you kinda have to be! ;)

And here's the cherry on top...

I actually CO-CREATE together with you… meaning that we will be working side-by-side throughout the entire process of getting your personal brand set up. We’ll both have an opportunity to get our hands dirty, and you get to be FULLY involved in every single part of the process! After all, you ARE your brand so you kinda have to be! ;)

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Interested? Let's Chat!

Book yourself a FREE 60 minute brand consultation with me to  find clarity on the next steps you should be taking to level up your brand! (And no need to be shy, I don’t bite) :)

Bobby the Gangster Rabbit
Bobby the Gangster Rabbit

Interested? Let's Chat!

Book yourself a FREE 60 minute brand consultation with me to  find clarity on the next steps you should be taking to level up your brand! (And no need to be shy, I don’t bite) :)