How Vulnerability Could Save Your Brand
Updated: Mar 12
"Vulnerability" is the new buzzword that's currently getting tossed around in the picture-perfect world of social media.
And while most of us know that this word means, it can get a little confusing when you look online and see posts of influencers fake-crying on camera or posting up sort-of-glammed-up pictures with the hashtag #nofilter.
Like... what the heck??
The sad reality is, "vulnerability" has become an over-glorified PR tactic used by brands and influencers to maintain a facade of transparency while still subtly pushing their marketing message onto their emotionally-hooked audience.
But what if you actually want to open up about something real?
Firstly, if you're one of the few who people on the internet who are brave enough to even entertain this idea, you deserve a round of applause 👏
The reality is, we all have sh*t in our lives that we don't want people to see.
It's totally normally to worry about what people would think, especially if you run a business and your public image is at stake.
Choosing to open up about something real in your life could have SO many benefits...
It gives your audience a chance to connect with you at a deeper level
It opens up an opportunity for you to receive support
It gives your audience something to root for
You increase your brand loyalty by showing transparency
It increases your "me too" factor and makes you more believable
The good news is, you have control over what you share, and what you don't.
One of my good mentors once told me:
There's a difference between what's personal, and what's private.
Sharing something personal can look like talking about how you had a bad day at work. Something private would be sharing about all the details of the screaming match that you got into with your partner leading up to your bad day at work.
If it's a bit confusing, just remember this rule of thumb...
Only share what is comfortable for you, and always do it in a way that is supportive for your audience.
If you choose to share about something you're struggling with, a good way to do a fact-check is to ask yourself these 2 questions before you hit that "post" button:
What is my intention for sharing this?
How can my audience benefit from this share?
Oftentimes, you'll find that your audience doesn't need to know all the details to get the point that you're trying to make.
At the end of the day, all your audience wants is to know that you're being real with them.
There's too much noise on the internet for us to ignore the fact that true authenticity does sell. You can sniff it from a mile away, and it's not something that can be ignored.... So use it wisely!
If you found this helpful but need more help with your branding, you can book a quick call with me to learn more about how I can be supporting you with your branding and see if we're the right fit to be working together! 👇