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  • Writer's pictureRachel Lee

How Do You Know When It's Time to Rebrand?

Updated: Mar 12

This is a very common question most business owners ask when they hit a certain point in their business — most often at the 2-5 year mark.

As a brand strategist, a lot of people come up to me and ask for my opinion on their branding, when in reality...

No one but YOU will know if your branding needs to change.

Before you get upset at me for giving you this completely unhelpful answer, let me explain 👇

Your brand is supposed to be a direct translation of your business' identity (in tangible form)

In other words, the way your brand looks / feels is completely dependant on the vision that lives inside your head. So if your vision for your business is to create a cozy, mom & pop pizza parlour on the corner of the street, chances are... the way your branding looks will reflect that vibe.

While someone might look in from the outside and criticize your business for having shabby branding, YOU will that your cozy-retro vibe actually works better than anything because that fits with the vision you have in your head, and most importantly... it's bringing in the right customers.

You know it's time for a rebrand when you say "yes" to any of the following things...

  1. You're consistently attracting the wrong crowd of people for your offerings

  2. People are coming to you with either the wrong expectations, or not knowing what to expect at all

  3. You find yourself dealing with haggling customers who question your value

  4. You're holding back from really putting yourself out there because you feel like your brand poorly represents you

  5. Your brand feels scattered and it lacks cohesion

  6. Your business has branched out into so many directions that you're having a hard time keeping everything under one umbrella, and people are starting to get confused about what you do

It's NOT the right time to be considering a rebrand when...

  • You're in the early stages of your business and you're still testing your offer / getting clear on your ideal audience (i.e. usually the first 1-3 years)

  • You haven't yet established consistent cash flow for your business

  • You're still exploring and you're not clear on the vision for your business

Basically speaking, doing a rebrand helps realign your customer's expectations with the future direction of your business!

It's like hitting that mental "reset" button to signal to your customers that your business is evolving, and gives you an opportunity to let them know what they can be expecting from you from this point onwards.

It can feel intimidating at first — like trying on a new look that people aren't used to seeing on you, but that can be a good thing if people are TOO used to seeing you show up a certain way.

So all in all, change is good, but only when you are ready for it!

That being said, it can be challenging to see past your personal bias when it comes to your own brand. In the case you ran through this checklist and have a feeling that a rebrand might be on the horizon for you (but you're not exactly sure what the next steps would be or how you should prepare for it), let's chat!

Book yourself a quick call with me using the button below to learn more about how I can be supporting you with your branding and see if we're the right fit — and no need to be shy, I don't bite 😉

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