Rachel Lee Personal Brand Strategist

5 Reasons Why Having "Just" a Logo Isn't Enough for Your Brand

You've heard it said before that "your brand is not your logo". But what does that even mean, and how do you build around it?

The Secret to Keeping Your Brand "Fresh"

You've been in business for a while and your brand is starting to lose its "flair". How do you keep it fresh without losing your audience?

How Much of Your Brand Can You Outsource?

This is a common question that a LOT of business owners ask. But can you outsource your brand if it's the identity of your business?

How Vulnerability Could Save Your Brand

"Vulnerability" is the new buzzword on the internet. But how can you be "real" without ruining your public image?

3-Step DIY Brand Audit — How to Tell if Your Brand "Fits" You

Sometimes we're so close to ourselves that it's hard to tell if our brand actually fits us. So how do you know when people don't tell you?

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