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I left my full-time job at the start of 2019...
In a desperate act of soul-searching to start up my own creative agency. I thought that “doing my own thing” would finally give me the freedom to show up the way I wanted… and I couldn’t have been more wrong. The moment I entered the world of business, I felt like a kid walking into a sophisticated, adult cocktail party. There was an unbelievable amount of pressure to show up as this polished, know-it-all professional, and I was terrified that no one would do business with me if I didn’t.
I started wearing more makeup, dressed up in formal attire, changed the way I talked, and branded myself as this big agency when I was just a mighty team of one. Little did I know, I was falling back into the same people-pleasing patterns that I was so used to, and that started to cause problems within my business.
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Once I made this shift...
Things suddenly started flowing for my business — and it made me realize that showing up in a way that felt natural to me resulted in me attracting better opportunities and making a bigger impact with my business. The transition wasn’t easy, but I’ve now made it my mission to help others do the same!
At the end of the day, personal branding isn’t about the way you look… it’s about knowing who you are, and being intentional in the way you show that online. What’s your story?
Hey, what's up?!
If you’re checking out this page, it’s probably cause you’re curious about who the heck I am. I mean, there are so many weirdos on the internet nowadays that you can’t be too careful. Lucky for you, I’m a pretty open book so if you want to get to know me better… read on! 👇
Growing up in a Chinese-Christian family, I had this belief that I needed to show up a certain way for people to like me.
I got good grades, kept my nose out of trouble, religiously went to church every Sunday and landed myself a respectable job as a graphic designer shortly after graduation. I was so busy being what everyone else wanted me to be that I didn’t realize that I didn’t know what I wanted for myself… until I got to a point in my career where I realized that I wasn’t happy with the way I was living.
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I had no idea what my own brand was...
So I changed my logo 4 times in my first year of business. I was completely absent from social media because I didn’t know what to post, and I didn’t have the confidence to set up my own website until 3 years into my business. I was barely able to land any clients because I was showing up so inconsistently… and I eventually dug myself into so much debt that I knew I would sink if things stayed the same.
I took a BIG step back and realized that I needed to completely change the way I showed up, starting with being honest about who I am and how I presented myself to the world. I switched from my business brand to a personal brand and decided to show my face on the internet instead of hiding behind my company logo. I completely redefined what “professionalism” looks and feels like for my brand, and changed my focus to not just helping people LOOK good, but also FEEL good about the way they show up online.
Hey, what's up?!
.png)
If you’re checking out this page, it’s probably cause you’re curious about who the heck I am. I mean, there are so many weirdos on the internet nowadays that you can’t be too careful. Lucky for you, I’m a pretty open book so if you want to get to know me better… read on! 👇
Growing up in a Chinese-Christian family, I had this belief that I needed to show up a certain way for people to like me.
I got good grades, kept my nose out of trouble, religiously went to church every Sunday and landed myself a respectable job as a graphic designer shortly after graduation. I was so busy being what everyone else wanted me to be that I didn’t realize that I didn’t know what I wanted for myself… until I got to a point in my career where I realized that I wasn’t happy with the way I was living.
.png)
I left my full-time job at the start of 2019...
In a desperate act of soul-searching to start up my own creative agency. I thought that “doing my own thing” would finally give me the freedom to show up the way I wanted… and I couldn’t have been more wrong. The moment I entered the world of business, I felt like a kid walking into a sophisticated, adult cocktail party. There was an unbelievable amount of pressure to show up as this polished, know-it-all professional, and I was terrified that no one would do business with me if I didn’t.
I started wearing more makeup, dressed up in formal attire, changed the way I talked, and branded myself as this big agency when I was just a mighty team of one. Little did I know, I was falling back into the same people-pleasing patterns that I was so used to, and that started to cause problems within my business.
I had no idea what my own brand was...
So I changed my logo 4 times in my first year of business. I was completely absent from social media because I didn’t know what to post, and I didn’t have the confidence to set up my own website until 3 years into my business. I was barely able to land any clients because I was showing up so inconsistently… and I eventually dug myself into so much debt that I knew I would sink if things stayed the same.
I took a BIG step back and realized that I needed to completely change the way I showed up, starting with being honest about who I am and how I presented myself to the world. I switched from my business brand to a personal brand and decided to show my face on the internet instead of hiding behind my company logo. I completely redefined what “professionalism” looks and feels like for my brand, and changed my focus to not just helping people LOOK good, but also FEEL good about the way they show up online.
Once I made this shift...
Things suddenly started flowing for my business — and it made me realize that showing up in a way that felt natural to me resulted in me attracting better opportunities and making a bigger impact with my business. The transition wasn’t easy, but I’ve now made it my mission to help others do the same!
At the end of the day, personal branding isn’t about the way you look… it’s about knowing who you are, and being intentional in the way you show that online. What’s your story?
I left my full-time job at the start of 2019...
In a desperate act of soul-searching to start up my own creative agency. I thought that “doing my own thing” would finally give me the freedom to show up the way I wanted… and I couldn’t have been more wrong. The moment I entered the world of business, I felt like a kid walking into a sophisticated, adult cocktail party. There was an unbelievable amount of pressure to show up as this polished, know-it-all professional, and I was terrified that no one would do business with me if I didn’t.
I started wearing more makeup, dressed up in formal attire, changed the way I talked, and branded myself as this big agency when I was just a mighty team of one. Little did I know, I was falling back into the same people-pleasing patterns that I was so used to, and that started to cause problems within my business.
Once I made this shift...
Things suddenly started flowing for my business — and it made me realize that showing up in a way that felt natural to me resulted in me attracting better opportunities and making a bigger impact with my business. The transition wasn’t easy, but I’ve now made it my mission to help others do the same!
At the end of the day, personal branding isn’t about the way you look… it’s about knowing who you are, and being intentional in the way you show that online. What’s your story?
Hey, what's up?!
If you’re checking out this page, it’s probably cause you’re curious about who the heck I am. I mean, there are so many weirdos on the internet nowadays that you can’t be too careful. Lucky for you, I’m a pretty open book so if you want to get to know me better… read on! 👇
Growing up in a Chinese-Christian family, I had this belief that I needed to show up a certain way for people to like me.
I got good grades, kept my nose out of trouble, religiously went to church every Sunday and landed myself a respectable job as a graphic designer shortly after graduation. I was so busy being what everyone else wanted me to be that I didn’t realize that I didn’t know what I wanted for myself… until I got to a point in my career where I realized that I wasn’t happy with the way I was living.
I had no idea what my own brand was...
So I changed my logo 4 times in my first year of business. I was completely absent from social media because I didn’t know what to post, and I didn’t have the confidence to set up my own website until 3 years into my business. I was barely able to land any clients because I was showing up so inconsistently… and I eventually dug myself into so much debt that I knew I would sink if things stayed the same.
I took a BIG step back and realized that I needed to completely change the way I showed up, starting with being honest about who I am and how I presented myself to the world. I switched from my business brand to a personal brand and decided to show my face on the internet instead of hiding behind my company logo. I completely redefined what “professionalism” looks and feels like for my brand, and changed my focus to not just helping people LOOK good, but also FEEL good about the way they show up online.
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A lot of people are used to having strategists “telling” them to do something, then standing back to let them figure it out themselves. My approach to this is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.
My goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.
About the way I work
Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!
About the way I work
Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!
A lot of people are used to having strategists “telling” them to do something, then standing back to let them figure it out themselves. My approach to this is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.
My goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.
About the way I work
%20Paint%20Alt.png)
A lot of people are used to having strategists “telling” them to do something, then standing back to let them figure it out themselves. My approach to this is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.
My goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.
Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!
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Ready to discover your unique Brand Formula?
Book a quick call with me to learn more about how I can be supporting your brand and see if we're the right fit! (And no need to be shy, I don’t bite) :)
Ready to discover your unique Brand Formula?
Book a quick call with me to learn more about how I can be supporting your brand and see if we're the right fit! (And no need to be shy, I don’t bite) :)
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Ready to discover your unique Brand Formula?
Book a quick call with me to learn more about how I can be supporting your brand and see if we're the right fit! (And no need to be shy, I don’t bite) :)