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As you might guess, this made personal branding a sore topic for me. Despite the fact that I felt confident in my skills, there was always a part of me that held back from fully putting myself out there because I felt that the way I presented myself was a far cry from what I was actually capable of.

(It was so bad that I changed my logo 4 times in one year...)

At some point, I got fed up with always needing to apologize for the way I presented myself. I realized that the mess I had on the outside was just a reflection of the fact that I had a lack of clarity on the inside.

Nice to meet you!

I’m a brand coach with a background in creative freelance, and this is my story 👇

For the past 3 years, I’ve been working as a professional designer-turned-digital marketer, designing logos, writing copy, building websites, and constructing brand experiences for service-based businesses ranging from tech and finance to beauty and holistic health.

And while everything looked fine and dandy on the outside, would you believe me if I said that I did all of this while neglecting my own branding? (Like… what kind of professional designer does that)?!

So one day, I sat myself down and asked the hard question about why I felt so stuck. The question eventually led to a period of exploration, out of which I discovered my own “brand formula”! And thanks to this formula, I was not only able to look AND feel good about the way I presented myself, but I was finally able to show up consistently for my clients… which is HUGE!

Long story short, I’ve now made it my personal mission to help other creatives, coaches & consultants overcome these internal barriers and discover their own unique brand formula so that they too can have the confidence to build instant rapport with new customers!

Rachel Lee Brand Coach

As you might guess, this made personal branding a sore topic for me. Despite the fact that I felt confident in my skills, there was always a part of me that held back from fully putting myself out there because I felt that the way I presented myself was a far cry from what I was actually capable of.

(It was so bad that I changed my logo 4 times in one year...)

At some point, I got fed up with always needing to apologize for the way I presented myself. I realized that the mess I had on the outside was just a reflection of the fact that I had a lack of clarity on the inside.

Rachel Lee Brand Coach with laptop

Nice to meet you!

I’m a brand coach with a background in creative freelance, and this is my story 👇

For the past 3 years, I’ve been working as a professional designer-turned-digital marketer, designing logos, writing copy, building websites, and constructing brand experiences for service-based businesses ranging from tech and finance to beauty and holistic health.

And while everything looked fine and dandy on the outside, would you believe me if I said that I did all of this while neglecting my own branding? (Like… what kind of professional designer does that)?!

Rachel's previous business logos

So one day, I sat myself down and asked the hard question about why I felt so stuck. The question eventually led to a period of exploration, out of which I discovered my own “brand formula”! And thanks to this formula, I was not only able to look AND feel good about the way I presented myself, but I was finally able to show up consistently for my clients… which is HUGE!

Long story short, I’ve now made it my personal mission to help other creatives, coaches & consultants overcome these internal barriers and discover their own unique brand formula so that they too can have the confidence to build instant rapport with new customers!

Nice to meet you!

I’m a brand coach with a background in creative freelance, and this is my story 👇

For the past 3 years, I’ve been working as a professional designer-turned-digital marketer, designing logos, writing copy, building websites, and constructing brand experiences for service-based businesses ranging from tech and finance to beauty and holistic health.

And while everything looked fine and dandy on the outside, would you believe me if I said that I did all of this while neglecting my own branding? (Like… what kind of professional designer does that)?!

As you might guess, this made personal branding a sore topic for me. Despite the fact that I felt confident in my skills, there was always a part of me that held back from fully putting myself out there because I felt that the way I presented myself was a far cry from what I was actually capable of.

(It was so bad that I changed my logo 4 times in one year...)

At some point, I got fed up with always needing to apologize for the way I presented myself. I realized that the mess I had on the outside was just a reflection of the fact that I had a lack of clarity on the inside.

So one day, I sat myself down and asked the hard question about why I felt so stuck. The question eventually led to a period of exploration, out of which I discovered my own “brand formula”! And thanks to this formula, I was not only able to look AND feel good about the way I presented myself, but I was finally able to show up consistently for my clients… which is HUGE!

Long story short, I’ve now made it my personal mission to help other creatives, coaches & consultants overcome these internal barriers and discover their own unique brand formula so that they too can have the confidence to build instant rapport with new customers!

A lot of people are used to having coaches “telling” them to do something, then standing back to let them figure it out themselves. My approach to coaching is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.

While I don’t teach you how to become a professional designer (unless that’s something you want!), my goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.

About My Coaching

Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!

About My Coaching

Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!

A lot of people are used to having coaches “telling” them to do something, then standing back to let them figure it out themselves. My approach to coaching is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.

While I don’t teach you how to become a professional designer (unless that’s something you want!), my goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.

About My Coaching

A lot of people are used to having coaches “telling” them to do something, then standing back to let them figure it out themselves. My approach to coaching is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.

While I don’t teach you how to become a professional designer (unless that’s something you want!), my goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.

Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!

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Ready to discover your unique Brand Formula?

Book your FREE 60 minute brand consultation today to find clarity on the next steps you should be taking to level up your brand! (And no need to be shy, I don’t bite) :)

Ready to discover your unique Brand Formula?

Book your FREE 60 minute brand consultation today to find clarity on the next steps you should be taking to level up your brand! (And no need to be shy, I don’t bite) :)

Bobby the Gangster Rabbit

Ready to discover your unique Brand Formula?

Book your FREE 60 minute brand consultation today to find clarity on the next steps you should be taking to level up your brand! (And no need to be shy, I don’t bite) :)

Bobby the Gangster Rabbit