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It's no surprise that...
I ended up studying design in art school, because all I wanted to be was a “professional out-of-the-box-thinker”. Also no surprise… I ended up hating my first real graphic design job because it required literally ZERO out-of the-box-thinking.
So I jumped ship at the start of 2019 to start up my own creative freelance agency and help business owners with their visual branding. Only after I made the jump did I realize that they don’t teach art kids anything about business in art school.
(Whoopsies, SLIGHT oversight on my part).
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And guess what...
Barely any of the business I got ended up sticking. My actions didn’t line up with my words, and I showed up so inconsistently that I actually scared off most of my clients within the first year.
I ended up losing my own trust, and threw in the towel to pursue a few joint ventures over the next few years. I felt deflated, and didn’t want to be seen… so I hid behind the work that I did for other peoples’ businesses.
It wasn’t until the end of 2021 that I had my wakeup call.
So I snapped.
I left the project and dedicated the next few months to “rebrand” myself. And this wasn’t just a surface-level face-lift…
This was me telling myself that I was committed to becoming a new person — the type of person who is always honest, shoots straight from the heart, and is freaking good at what she does.
I finally committed to my message, my style, and built my website after 3 years of procrastination. I got over my fear of being seen, and announced to the world who I was.
And while I’m still in the process of a never-ending evolution, I’ve made it my mission to help others make the same transformation themselves — to build an authentic personal brand that looks and feels like YOU!
It's nice to meet you!
If this is the first time we're meeting, let me take a moment to tell you my story 👇
As a kid, I was an artsy-Chinese-Canadian-Christian-tomboy-who-spent-a-lot-of-time-outdoors.
Those where the labels that I grew up with. Some of them I made up, and some of them were given to me. Regardless, I grew up doing everything I could to break out of the boxes that people kept trying to put me in.
I just wanted to be different.
You can already imagine
What the first year of business was like for me.
I realized I knew nothing, and I kept being bombarded by all sorts of messages about what I needed to “do”, “have”, or “be like” in order to run a successful business. This got me listening to all of the wrong advice, and I ended up copying people to the point where I didn’t even recognize myself anymore.
I wore fancy clothes that didn’t feel natural on me. I tried to act all tough and pretended that I knew everything. I posted about how great life was when I felt like shit on the inside.
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At that time...
I was working on a team with a notable influencer to build up their online community. I was initially drawn to this project because I really believed in their cause, but over time...
I realized that the influencer’s words didn’t line up with their actions. They would smile and be all nice in front of the camera, but feel stone-cold when we interacted between organized events.
This reminded me of the person I was at the start of my business… setting expectations that I wasn’t able to keep, and causing a LOT of hurt to the people who trusted me to show up a certain way.
.png)
It's nice to meet you!
If this is the first time we're meeting, let me take a moment to tell you my story 👇
As a kid, I was an artsy-Chinese-Canadian-Christian-tomboy-who-spent-a-lot-of-time-outdoors.
Those where the labels that I grew up with. Some of them I made up, and some of them were given to me. Regardless, I grew up doing everything I could to break out of the boxes that people kept trying to put me in.
I just wanted to be different.
You can already imagine
What the first year of business was like for me.
I realized I knew nothing, and I kept being bombarded by all sorts of messages about what I needed to “do”, “have”, or “be like” in order to run a successful business. This got me listening to all of the wrong advice, and I ended up copying people to the point where I didn’t even recognize myself anymore.
I wore fancy clothes that didn’t feel natural on me. I tried to act all tough and pretended that I knew everything. I posted about how great life was when I felt like shit on the inside.
At that time...
I was working on a team with a notable influencer to build up their online community. I was initially drawn to this project because I really believed in their cause, but over time...
I realized that the influencer’s words didn’t line up with their actions. They would smile and be all nice in front of the camera, but feel stone-cold when we interacted between organized events.
This reminded me of the person I was at the start of my business… setting expectations that I wasn’t able to keep, and causing a LOT of hurt to the people who trusted me to show up a certain way.
.png)
.png)
It's no surprise that...
I ended up studying design in art school, because all I wanted to be was a “professional out-of-the-box-thinker”. Also no surprise… I ended up hating my first real graphic design job because it required literally ZERO out-of the-box-thinking.
So I jumped ship at the start of 2019 to start up my own creative freelance agency and help business owners with their visual branding. Only after I made the jump did I realize that they don’t teach art kids anything about business in art school.
(Whoopsies, SLIGHT oversight on my part).
And guess what...
Barely any of the business I got ended up sticking. My actions didn’t line up with my words, and I showed up so inconsistently that I actually scared off most of my clients within the first year.
I ended up losing my own trust, and threw in the towel to pursue a few joint ventures over the next few years. I felt deflated, and didn’t want to be seen… so I hid behind the work that I did for other peoples’ businesses.
It wasn’t until the end of 2021 that I had my wakeup call.
So I snapped.
I left the project and dedicated the next few months to “rebrand” myself. And this wasn’t just a surface-level face-lift…
This was me telling myself that I was committed to becoming a new person — the type of person who is always honest, shoots straight from the heart, and is freaking good at what she does.
I finally committed to my message, my style, and built my website after 3 years of procrastination. I got over my fear of being seen, and announced to the world who I was.
And while I’m still in the process of a never-ending evolution, I’ve made it my mission to help others make the same transformation themselves — to build an authentic personal brand that looks and feels like YOU!
It's nice to meet you!
If this is the first time we're meeting, let me take a moment to tell you my story 👇
As a kid, I was an artsy-Chinese-Canadian-Christian-tomboy-who-spent-a-lot-of-time-outdoors.
Those where the labels that I grew up with. Some of them I made up, and some of them were given to me. Regardless, I grew up doing everything I could to break out of the boxes that people kept trying to put me in.
I just wanted to be different.
It's no surprise that...
I ended up studying design in art school, because all I wanted to be was a “professional out-of-the-box-thinker”. Also no surprise… I ended up hating my first real graphic design job because it required literally ZERO out-of the-box-thinking.
So I jumped ship at the start of 2019 to start up my own creative freelance agency and help business owners with their visual branding. Only after I made the jump did I realize that they don’t teach art kids anything about business in art school.
(Whoopsies, SLIGHT oversight on my part).
You can already imagine
What the first year of business was like for me.
I realized I knew nothing, and I kept being bombarded by all sorts of messages about what I needed to “do”, “have”, or “be like” in order to run a successful business. This got me listening to all of the wrong advice, and I ended up copying people to the point where I didn’t even recognize myself anymore.
I wore fancy clothes that didn’t feel natural on me. I tried to act all tough and pretended that I knew everything. I posted about how great life was when I felt like shit on the inside.
And guess what...
Barely any of the business I got ended up sticking. My actions didn’t line up with my words, and I showed up so inconsistently that I actually scared off most of my clients within the first year.
I ended up losing my own trust, and threw in the towel to pursue a few joint ventures over the next few years. I felt deflated, and didn’t want to be seen… so I hid behind the work that I did for other peoples’ businesses.
It wasn’t until the end of 2021 that I had my wakeup call.
At that time...
I was working on a team with a notable influencer to build up their online community. I was initially drawn to this project because I really believed in their cause, but over time...
I realized that the influencer’s words didn’t line up with their actions. They would smile and be all nice in front of the camera, but feel stone-cold when we interacted between organized events.
This reminded me of the person I was at the start of my business… setting expectations that I wasn’t able to keep, and causing a LOT of hurt to the people who trusted me to show up a certain way.
So I snapped.
I left the project and dedicated the next few months to “rebrand” myself. And this wasn’t just a surface-level face-lift…
This was me telling myself that I was committed to becoming a new person — the type of person who is always honest, shoots straight from the heart, and is freaking good at what she does.
I finally committed to my message, my style, and built my website after 3 years of procrastination. I got over my fear of being seen, and announced to the world who I was.
And while I’m still in the process of a never-ending evolution, I’ve made it my mission to help others make the same transformation themselves — to build an authentic personal brand that looks and feels like YOU!
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%20Paint.png)
A lot of people are used to having strategists “telling” them to do something, then standing back to let them figure it out themselves. My approach to this is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.
My goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.
About the way I work
Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!
About the way I work
Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!
A lot of people are used to having strategists “telling” them to do something, then standing back to let them figure it out themselves. My approach to this is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.
My goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.
About the way I work
%20Paint%20Alt.png)
A lot of people are used to having strategists “telling” them to do something, then standing back to let them figure it out themselves. My approach to this is a bit different because my time as a creative freelancer has led me to believe that collaboration is the key to success… especially for something as hands-on as branding.
My goal is to work together with you side-by-side to create the foundational pieces you need for your brand! This includes everything from the copywriting and design to the strategy and implementation.
Treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up! By the time we’re done, you’ll have a brand that boosts your confidence, increases your visibility, and builds trust with your audience!
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Ready to discover your unique Brand Formula?
Book a quick call with me to learn more about how I can be supporting your brand and see if we're the right fit! (And no need to be shy, I don’t bite) :)
Ready to discover your unique Brand Formula?
Book a quick call with me to learn more about how I can be supporting your brand and see if we're the right fit! (And no need to be shy, I don’t bite) :)
.png)
Ready to discover your unique Brand Formula?
Book a quick call with me to learn more about how I can be supporting your brand and see if we're the right fit! (And no need to be shy, I don’t bite) :)