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You’re in the right place! If you don’t find your answer here, shoot me a message using the form on the contact page and I’ll get back to you as soon as I can.


You’re in the right place! If you don’t find your answer here, shoot me a message using the form on the contact page and I’ll get back to you as soon as I can.

Q: What’s a personal brand strategist?

A: A personal brand strategist is someone who works together with you to create an online brand persona that looks & feels like YOU! They take your personality, voice and vision... and translate that into something tangible that people can FEEL when they see you online. You'll have complete strangers knowing and trusting you BEFORE you even meet them!

Q: What’s the difference between working with a personal brand strategist and hiring a designer?

A: A personal brand strategist is someone who works together with you to set up your brand messaging, visuals, strategy and application, and can provide consultation, strategy and execution as a cohesive package while a designer only listens to orders and is limited to helping you with the execution of your brand visuals.

Q: What qualifies you to do branding?

A: I have 4 years of experience as a professional designer and 3 years of experience as a creative entrepreneur. My past work includes designing logos, writing copy, building websites and sales funnels, and constructing end-to-end brand experiences for service-based businesses ranging from tech and finance to beauty and holistic health. I share more about my own personal branding journey HERE.

Q: When is the best time to hire a personal brand strategist?

A: There are typically 2 stages in business that are considered the “prime time” to hire a personal brand strategist. The first is when you are in the early stages of development, after you have established your offer and before you go full-out with your marketing. The second is when you have been in business for a few years and you’re starting to feel that your branding is no longer aligned with your current business direction. This “rebrand” cycle typically happens once every 3-5 years, and is a great time to be checking in with your personal brand strategist!

Q: If I have a business brand, can you still help me?

A: While I AM well versed in business branding, all of my processes and frameworks are built specifically to serve personal brands. If you are looking for support for your business brand, I would recommend that you reach out to a business brand strategist!

Q: How do I know if a personal brand is right for me?

A: Personal brands are great for people who are the face of what they do! There are generally 2 types of personal brands: entrepreneurs / thought leaders (i.e. people who sell a product, program or service), and influencers (i.e. people who earn money through views or sponsorships). If you're not sure what "kind" of brand you have or you're currently in the process of transitioning, you can learn more about the difference between personal brands & business brands here.

Q: What does an engagement with you look like?

A: The work we do together will be a collaborative effort! There will be a combination of coaching, brainstorming, and “co-creation” where we jam out on ideas and get our hands dirty in creating the individual pieces of your brand. Depending on the phase in our engagement, the way we'll work together will look different. You bring the vision, and I bring the industry knowledge and technical skillset!

Q: Are there any prerequisites to working with you?

A: Before we work together, you’ll need to have a good handle on your audience, offer, sales and back-end processes. My main focus is to help you get creative in the presentation of your brand, not build the structure of your business! If that is something you need support with, I would highly recommend speaking with a business coach to set up a good foundation before getting started with your branding!

Q: What services do you offer?

A: I work 1:1 with my clients in a variety of ways, ranging from developing your brand strategy to going hands-in to create the visual assets for your brand and online presence! Click HERE to learn more about my services.

Q: What are the outcomes I can expect from working with you?

A: You will feel 110% more confident in the way you present yourself online, from the way you look and talk to the way you interact with your audience! You will understand not just the bigger picture of what your brand IS, but also have the confidence to steer the ship with big brand decisions without worrying that you'll "break something". As a happy byproduct, you'll start attracting the people you're looking for with ease!

Q: Can I hire you to design my logo / website?

A: Yes, you can! The best part is, I co-create together with my clients to create the final product. This means that I offer a collaborative workflow that directly involves you in every step of the branding process, whether we're working on your brand visuals or creating templates for your social media content. To learn more about the services I offer, click HERE!

Q: How much does it cost to work together with you?

A: My offers range from $1k - $15k, depending on what level of support you are looking for with your branding. I also provide a lot of free resources in the form of my online diary, podcast, and weekly newsletter! Building your brand is a journey, and I’m here to provide you with the resources you need to go the distance!

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