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You’re in the right place! If you don’t find your answer here, shoot me a message using the form on the contact page and I’ll get back to you as soon as I can.


You’re in the right place! If you don’t find your answer here, shoot me a message using the form on the contact page and I’ll get back to you as soon as I can.

Q: What’s a brand coach?

A: A brand coach is someone who works together with you to construct your brand, similar to a business coach, but more focused on the customer-facing experience, and less on the business development. An analogy I like to use is that brand coaches help you set up your “storefront” experience, while business coaches help you set up your “back-end systems”.

Q: What’s the difference between working with a brand coach and hiring a designer?

A: A brand coach is someone who works together with you to set up your brand messaging, visuals, strategy and application, and can provide consultation, strategy and execution as a cohesive package while a designer only listens to orders and is limited to helping you with the execution of your brand visuals.

Q: What qualifies you to coach on branding?

A: I have 4 years of experience as a professional designer and 3 years of experience as a creative freelancer / digital marketer. My past work includes designing logos, writing copy, building websites and sales funnels, and constructing end-to-end brand experiences for service-based businesses ranging from tech and finance to beauty and holistic health.

Q: When is the best time to hire a brand coach?

A: There are typically 2 stages in business that are considered the “prime time” to hire a brand coach. The first is when you are in the early stages of development, after you have established your offer and before you go full-out with your marketing. The second is when you have been in business for a few years and you’re starting to feel that your branding is no longer aligned with your current business direction. This “rebrand” cycle typically happens once every 3-5 years, and is a great time to be checking in with your brand coach!

Q: Do you do business branding or personal branding?

A: While my main focus is on personal branding for creatives, coaches & consultants, I am well versed in business branding and can absolutely help you if you are looking to create a business brand that connects with your customers on a deeper level!

Q: What’s a “brand formula”?

A: A brand formula is a specific combination of attributes that “add” up to produce a completely unique and consistent brand experience. While each brand has its own unique formula, every formula includes an element of identity, intention, and vibe, all of which is explored in your Brand Messaging and Brand Visuals.

Q: What does a coaching session look like with you?

A: My approach to coaching is a bit different from most coaches, as I believe that collaboration is the key to success for hands-on projects like branding. While I don’t teach you how to become a professional designer (unless that’s something you want!), most coaching sessions will involve a combination of teaching, brainstorming, and “co-creation” where we jam out on ideas, and work towards producing a final product at the end of our engagement. You can treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up!

Q: Are there any prerequisites to working with you?

A: Ideally before we work together, you will have a good handle on your audience, offer, sales and back-end processes. My main focus is to help you get creative in the presentation of your business, not build the structure of it. If that is something you need support with, I would highly recommend speaking with a business coach to set up a good foundation before getting started with your branding!

Q: What packages do you offer?

A: There’s no one-size fits all solution when it comes to branding! I currently offer one-on-one coaching packages with varying levels of support. If you’re interested in seeing if we're a good fit to be working together, book your FREE 60 minute brand consultation with me here!

Q: What are the outcomes I can expect from working with you?

A: Depending on which area you are looking for support in, you can expect a boost in confidence with the way you communicate about your messaging, an increase in your brand visibility, an end-to-end understanding of the experience you’re creating for your audience, as well as clarity on the exact steps you need to take to make everything happen. You can learn more about the exact outcomes you can expect from each package here!

Q: Can I hire you to design my logo / website / social media content?

A: Yes, you can! The best part is, I co-create together with my clients to create the final product. This means that I offer a collaborative workflow that directly involves you in every step of the branding process, whether we're working on your brand visuals, website, or creating templates for your social media content. To learn more about the packages I offer, click here!

Q: Do you have a satisfaction guarantee?

A: Yes I do! In the case you aren’t happy with my services, I offer a 14-day money-back guarantee on all services, no questions asked, and no hard feelings :)

Fred the Dead Dino