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You’re in the right place! If you don’t find your answer here, shoot me a message using the form on the contact page and I’ll get back to you as soon as I can.


You’re in the right place! If you don’t find your answer here, shoot me a message using the form on the contact page and I’ll get back to you as soon as I can.

Q: What’s a personal brand strategist?

A: A personal brand strategist is someone who works together with you to construct your personal brand, similar to a business coach, but more focused on the customer-facing experience, and less on the business development. An analogy I like to use is that brand strategists help you set up your “storefront” experience, while business coaches help you set up your “back-end systems”.

Q: What’s the difference between working with a personal brand strategist and hiring a designer?

A: A personal brand strategist is someone who works together with you to set up your brand messaging, visuals, strategy and application, and can provide consultation, strategy and execution as a cohesive package while a designer only listens to orders and is limited to helping you with the execution of your brand visuals.

Q: What qualifies you to coach on branding?

A: I have 4 years of experience as a professional designer and 3 years of experience as a creative freelancer / digital marketer. My past work includes designing logos, writing copy, building websites and sales funnels, and constructing end-to-end brand experiences for service-based businesses ranging from tech and finance to beauty and holistic health. I share more about my own personal branding journey HERE.

Q: When is the best time to hire a personal brand strategist?

A: There are typically 2 stages in business that are considered the “prime time” to hire a personal brand strategist. The first is when you are in the early stages of development, after you have established your offer and before you go full-out with your marketing. The second is when you have been in business for a few years and you’re starting to feel that your branding is no longer aligned with your current business direction. This “rebrand” cycle typically happens once every 3-5 years, and is a great time to be checking in with your personal brand strategist!

Q: If I have a business brand, can you still help me?

A: Yes, absolutely! While my main focus is on personal branding for coaches & consultants, I am well versed in business branding and can absolutely help you if you are looking to create a business brand that connects with your customers on a deeper level! Book yourself a FREE 30-minute brand consultation to have your questions answered and get clarity on what the next steps you should be taking to level up your brand! 

Q: What’s a “brand formula”?

A: A brand formula is a  a fancy term I made up to describe the unique combination of attributes that sets you apart (and makes you... YOU)! Want to find out yours? While each brand has its own unique formula, every formula includes the basic ingredients of identity, intention, and vibe, all of which is explored in your Brand Messaging and Brand Visuals Packages.

Q: What does a session look like with you?

A: My approach is a bit different from most strategists as I believe that collaboration is the key to success for hands-on projects like branding. Most sessions will involve a combination of teaching, brainstorming, and “co-creation” where we jam out on ideas, and work towards producing a final product at the end of our engagement. You can treat our sessions as your playground where you get to level up your knowledge, explore new ideas, and be 100% involved in the way your brand is constructed from the ground up!

Q: Are there any prerequisites to working with you?

A: Before we work together, you’ll need to have a good handle on your audience, offer, sales and back-end processes. I list out the specifics of what you need prior to working together with me on each package! My main focus is to help you get creative in the presentation of your business, not build the structure of it. If that is something you need support with, I would highly recommend speaking with a business coach to set up a good foundation before getting started with your branding!

Q: What packages do you offer?

A: There’s no one-size fits all solution when it comes to branding! Branding is like a puzzle with many different pieces, and each of these pieces are necessary to form the bigger picture of your brand. These pieces are Brand Messaging, Brand Visuals, Social Media, and Website building. I have packages focused on each of these pillars! Click HERE to learn more about what’s included in each of these packages, and view the roadmap that I take my clients through to get these pieces set up from start to finish.

Q: What are the outcomes I can expect from working with you?

A: Depending on which area you are looking for support in, you can expect a boost in confidence with the way you communicate about your messaging, an increase in your brand visibility, an end-to-end understanding of the experience you’re creating for your audience, as well as key takeaways from each package, whether it’s a brand messaging playbook, a new visual brand setup, or a polished online presence. You can learn more about the exact outcomes you can expect from each package HERE!

Q: Can I hire you to design my logo / website / social media content?

A: Yes, you can! The best part is, I co-create together with my clients to create the final product. This means that I offer a collaborative workflow that directly involves you in every step of the branding process, whether we're working on your brand visuals, website, or creating templates for your social media content. To learn more about the packages I offer, click HERE!

Q: How much does it cost to work together with you?

A: Most of my packages fall under the range of $3k - $15k, depending on what package you choose and how much support you are looking for. I also provide a lot of free resources in the form of my blog, weekly newsletter, and FREE 30-minute brand consultations. Building your brand is a journey, and I’m here to provide you with the resources you need to go the distance!