About the Brand
Fantastical Fatty (aka Lindsay Johnson), is a fat joy activist who is leading a movement of change for the plus-size community. Fantastical Fatty is a community that is all about joyful movement, loving your body, and not being afraid of taking up space! It includes a podcast, fat-positive workouts on TikTok, live chats on Youtube with special guests, and much more.
When we first started working together, Fantastical Fatty had no branding or logo design — this meant that we had a lot of space to play! After working together with me, Fantastical Fatty walked away with a kickass logo AND fully built out brand identity that looks “retro” without being “dated”, and “loud” without being “obnoxious”, and “cheeky” without being “goofy”!
The Inspo
Fantastical Fatty’s aesthetic was inspired by the retro, pop art style from the 50’s and 60’s that is characterized by bold line illustrations, bright retro colours, and Ben-Day dots (i.e. comic book dots). It is a graphic-heavy style that includes big speech bubbles, stars, lines, big red lips and puffs of smoke. It’s a style that says, “this is me, and I’m gonna be LOUD about it”!
The Reveal! 👇
Your brand could look this awesome!
If you’ve been drooling over these portfolio pieces and want a facelift for YOUR brand, hit the button below to book a call with me and see if we’re the right fit!