About the (Re)brand
Emilia D’aversa is a personal trainer, kinesiologist and mental fitness coach who believes that confidence looks different for each person, and that it all starts with believing in yourself. For her, fitness is a lifestyle that doesn’t get “turned off” the moment you leave the gym — it’s a mindset and way of living!
When we first started working together, Emilia had a logo design that she felt she had outgrown. It had a thin font and dull colours that didn’t fully capture the cheeky & confident energy behind her brand. After working together with me, Emilia walked away with not just a bolder logo, but a fully revamped brand identity that looks “chic” without being “girly”, and “modern” without being “boring”, and “confident” without being “in your face”!
The Inspo
Emilia’s aesthetic was inspired by the “athleisure” lifestyle that is sweeping the fitness industry. It combines fitness and fashion in a seamless blend that focuses more on living an active lifestyle rather than being super hardcore in the gym. This style features mostly light imagery with a clean background, and is feminine with “cool” undertones that conveys a sense of casual confidence.
The Reveal! 👇
Your brand could look this awesome!
If you’ve been drooling over these portfolio pieces and want a facelift for YOUR brand, hit the button below to book a call with me and see if we’re the right fit!